Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Adverted Haze
Project type
photographic gallery
Date
May 2024
Location
Sydney
The Adverted Haze was an experimental short film created during my second year of study.
It is a film that directly responds to the Fluxus 1963 manifesto, a bold exploration of the total integration of art and life. It redefines our constant exposure to and consumption of advertisements, transforming them into "living art" that is "grasped by all peoples". I achieved this by remixing, using generative AI, merging and overlaying different advertisements, and using effects, edits, and music.
The result is a dynamic interplay where advertisements influence humans and are, in turn, influenced by human interaction, consumption, and engagement. The merging of the protagonist and the advertisement is a depiction of this interaction.
